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Branding and supporting collateral created to celebrate 150 years of the Tata Group.
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Coming from the fact that the Tata Group is a global conglomerate with various verticals, an identity was born where simple shapes gave way to the 150 mark. These shapes symbolise the companies that form the Tata Group.
Created for a pitch, this branding solution has been conceptualized and executed by me.
It was important to me that Tata stay away from a cold, corporate image, as they are one of the most people oriented companies in India.
Seen here is an example of an ad illustrating the given vertical in a playful manner, making use of elements obtained from the shapes used in the 150 mark.
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