The campaign for India's widely anticipated cricketing event, the IPL. Every year, teams come together from all over the country and fight it out in thrilling, fast paced matches to win the coveted trophy.
This was the 9th year of the league and the theme rightly was celebration. The 8 teams were brought to life in the form of floats, each with their own unique characteristics to match those of the star players they were modelled after.
The floats and team paraphernalia were individually photographed and composited together to create the key visual for the campaign.
Below is the television commercial which ran on air for the duration of the 2016 IPL along with a few shots from the film, highlighting props that were specially fabricated for the shoot.
