Visual identity for a tri-city sales and promotional outreach program by Bournvita, a global brand from Mondelez.
The M, A and D stand for Mumbai, Ahemdabad and Delhi, the three cities the teams would be researching and working in.
When these shapes- the triangle, the circle and the quadrant are put together, they form the name of the project.
This design is versatile, and can be adapted with small variations to all collateral. It's also visually arresting and distinctive, giving a pop of colour to otherwise boring sales rep uniforms.
Allowing the logo to break into 3 different units helped to create 3 distinct identities for the sales teams. It encourages a sense of playful competition amongst the groups, which would hopefully lead to better results for the brand!
