Piyush Pandey, also considered the Father of Indian Advertising, is one of the most well-recognized people in the advertising industry. One of his defining features is his characteristic moustache.
It doesn’t matter if you’ve never seen the man, because you’ve probably heard about him and his moustache.
From the saying it’s the mooch that makes the man, we created a dedicated microsite, posters and an outdoor campaign for the launch of his book Pandeymonium.
Since the website was built largely on the premise of his fabulous moustache, I came to wonder what would happen if we could see Piyush sample other famous moustaches?
These are a set of cheeky posters that would double up as the outdoor pieces announcing the launch of the book. These posters weren’t ultimately released for the print leg of the campaign and we went with a different route, leveraging the bold cover design instead.
Book jacket design: Rajeev Rao
Publishing house: Penguin